Assistant Manager /Manager – Marketing

LOCATION: BHANDUP _ MUMBAI

Experience: 5-7 years (relevant)

Qualification: -Engineering + MBA in Marketing

A pioneer and leader in the Indian ICT industry. With more than 4000 employees spread across 100 locations in India. Over the last 40 years, they have played an integral role in helping clients succeed through many economic cycles by providing expertise and experience in delivering governance services, transportation & traffic solutions, energy management solutions, surveillance & workforce management, broadcasting solutions as well as software services aligning technology with client businesses.

Job Description

• Demand Generation through various communication media (webinars, websites, Newsletters, event participation, analyst meets public relations, etc.) This will involve lead qualification, content development, and management, helping organize/front-end participation in events. Meeting lead generation and content generation targets.

• Developing go-to-market strategies for the business and expanding the market presence of the business marketing initiatives.

• Uploading and creating content for the website, creating sales kits including case studies, whitepapers, presentations, etc.

• Creating a New Media campaign, using Twitter, Blogs, Linkedin, etc.

• Building a sustained CRM campaign, with customer testimonials and case studies

• Marketing Communications both external and internal.

• Responsible for preparing the Sales readiness kit/playbook and also educating the sales teams.

• Typical Experience Range:  5 years plus with a marketing background and should have worked for Min 3 years in IT/ITES Industry and exposed to product marketing background.  IT industry exposure is a must.
• Other factors include being results-oriented and creative; possess strong interpersonal, communication, and analytical skills; exposed to the digital environment.

Experience in digital marketing, ATL, BTL, events marketing, and sound knowledge of marketing analytics.

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